Find your way around the Analytics App
The Analytics App displays analytics for your selected project. Start with the project and date range before comparing individual metrics.
Open the app with the correct project
Choose Open in app in the Project Manager. On a project page, it passes your login and project selection. On general manager pages, no specific project is enforced; check the selection in the app afterwards.
If you open the Analytics App directly, sign in there if needed. Regular app users see their assigned projects. Use the project selector at the top to choose the one you want.
Select a date range
Today is a useful starting point for a recent installation test. Open the date-range control, choose the range and confirm with Apply. Use the refresh button to reload values after a new test.
Alongside daily and multi-day ranges, you can select Calendar week, Calendar month and Calendar year. The arrows beside the date-range display move to the previous or next available period. Future periods cannot be selected.
A Custom date range needs a start and end date and cannot exceed 366 days. Since data collection began covers the available history up to today and offers no comparison; charts are summarised for long ranges.
Which time zone applies?
Daily boundaries and calendar periods follow the project time zone chosen when the project was created. Changing your personal time zone later does not change these boundaries.
A day in progress is incomplete. Future days or months in a running calendar period can appear as zero in the chart. The notice near the date-range display explains this situation.
The main areas
| Menu item | What it contains |
|---|---|
| Dashboard | A selection of project metrics and trends. |
| Visitors | Session starts, visitor identifiers and visit patterns. Visitors & sessions. |
| Content | Page views, active time and page details. Content & page views. |
| Goals | Goal impressions, conversions and conversion rates. Understand goals. |
| Acquisition / Referrers, Campaigns | Sources and recorded campaign information; individual areas use different data bases. |
| Outbound clicks | Recorded clicks on external domains. |
| Technology | Aggregated technical information from session starts. |
| Countries | Country values from assigned Consent session starts; the menu item appears only for a Consent project. |
| Crawlers / Bots | Recognised automated requests; the menu item appears only when crawler tracking is enabled. |
| Insights, Report | Insights into recorded data and technical checks, and the report view with PDF download. |
For questions about an area, open the info button in its page header. The explanation describes its metrics and limits. A visible menu item does not mean that every metric already has suitable data.
Check your first values
After a test visit, open Content and check page views in the matching date range. Then check session starts under Visitors. Several views within the same session do not necessarily produce another start. Unique visitor identifiers require recorded Consent session starts.
Active time measures active use; it need not match the time elapsed since the page was opened. If individual analytics for a page are disabled, new requests can be included in aggregate values.
Read comparisons
Enable the available comparison to show the preceding period. The app displays both ranges. For a running calendar period, the comparison can include the full preceding period; account for the current period being incomplete.
A percentage change uses the previous value as its basis:
Change = (current value − previous value) ÷ previous value × 100If the previous value is zero, there is no valid percentage basis. A relative change differs from a percentage-point difference: going from 10% to 15% is a 50% increase, but a difference of 5 percentage points.
Missing data and measured zero
— and data notices can indicate missing measurements, an unsuitable mode or a missing denominator. Missing data must not be treated as a measured zero. Comparisons may be unavailable when the data basis is incomplete.
Also read the project status: offline or paused means that no new data is recorded; existing analytics remain available. Use the troubleshooting guide if something is unclear.