First steps with TrafficInsight

Use the Project Manager to set up your website and the Analytics App to explore the recorded data. This guide takes you through setup and a first functional check.

Before you begin

You need an owner or admin account for the Project Manager and access to add the installation code to your website. A regular app user can analyse assigned projects but cannot set up projects in the manager.

1. Create a project

1. Open Projects → Create New Project in the manager.
2. Enter the website address, including https:// or http://, and wait for the domain and sitemap analysis.
3. Choose Anonymous Mode or Consent Mode. For a Consent project, also choose the TrafficInsight cookie banner or an existing banner.
4. Enable optional crawler tracking only if you can install the additional PHP code on your website.
5. Check the Project timezone before choosing Create project. It determines the daily boundaries of your analytics and cannot be changed later.

Then read the project status. If it is Not yet activated, you can prepare the installation; activation must be complete before the functional check can succeed.

Manage projects explains the settings and status notices.

2. Install and check tracking

Open Installation Guide for this project. Add the JavaScript code provided there to the pages you want to track. Install additional files and code when they are shown for your banner or crawler configuration.

For a Consent project, passing the banner decision is part of setup. Regular page-view and session tracking does not start until a decision is known. Restore an existing saved decision on every page load as well.

Then visit a normal page on your website. For a Consent test, grant consent and visit another page afterwards. Return to Installation Guide → Test functionality in the manager and choose Check installation.

• Install the tracking code and test it
• Set up Anonymous Mode and Consent Mode

3. Check your first data in the app

1. Choose Open in app in the manager. The button passes your login and, on a project page, the selected project.
2. Check the project selection in the app and choose Today for today's test. The date follows the project time zone.
3. Open Content and check the recorded page views. Visitors shows session starts; unique visitor identifiers require the corresponding Consent data.
4. Use the refresh button to load new values after your test.

Several page views do not necessarily produce several session starts. Consent alone does not count as a visitor either. Start by checking that the expected views were recorded, then inspect the relevant metric.

Find your way around the app explains project selection, date ranges and available areas. Opening the Analytics App directly may require a separate login.

Once your first views appear, you can set up goals to measure specific actions on your website.

If the expected data is missing

Use the troubleshooting guide to check project status, date range, installation and the banner decision. A successful manager installation check confirms previously recorded traffic; it does not automatically validate every page or feature.