Understanding content and page metrics
This guide explains the corresponding view in the Analytics App. References to periods, time zones and comparisons refer to the settings selected in that app.
Page views and rankings
A page view is a recorded view of a project page. Repeat views count again, so the number does not equal unique visitors. Rankings show known pages of the selected project and can be sorted by the available metrics.
A page detail view shows its trend, associated goals and the latest saved technical check.
Active time, rather than elapsed time
Sum of completed active page times. This measures active use rather than total elapsed time between opening and closing a page. Ongoing or missing time measurements are excluded.
Completed active page time divided by page views with a completed time measurement. Page views without a time measurement are excluded from the average.
Average active page time = completed active page time ÷ page views with completed time measurementGoals on a page
Goal impressions and conversions count recorded events for goals associated with the page. A conversion is a triggered goal action, not automatically a purchase or a unique person. Page views and goal impressions are different measures.
Period, comparison and data availability
The selected period applies to the analyses in this app view. Daily values follow the project time zone. The comparison shows the previous period according to the setting selected in the app.
Percentage change is calculated as (current value − previous value) ÷ previous value × 100. A previous value of zero provides no valid percentage basis. Relative change differs from percentage points: a rise from 10% to 15% is a 50% increase but a difference of 5 percentage points.
Notices about missing, partially available or ongoing periods remain visible near the period summary or the affected analysis. Missing data must not be interpreted as a measured zero. Comparisons may be omitted when coverage is incomplete.